We all desire our website to show at the top of the search engines which is no mean feet, there are however plenty of techniques which can help you achieve this. SEO comprises of numerous factors, many of which we implement as standard practice on every one of our websites. Although SEO is very much a specialist subject, we have worked with some of Cornwall’s leading SEO experts, giving us a great knowledge on the practices used to improve the performance and ranking of your website in the search engines.
From our initial consultation with yourselves we aim to develop a clear understanding of your business’ products/services and the expectations you’re looking to achieve. Research and planning is key to ensuring your website is heading in the right direction from the ‘get go’. User experience is essential, therefore, by making navigation simple and call to actions bold and precise each website we build is intuitive, optimising the potential for leads and sales.
The importance of website text is occasionally overlooked; however, content is one of the most essential aspects of any website. It goes without saying, your website visitors need to be presented with clear and accurate information. However, this same information needs to be structured appropriately to aid the performance of your website in the search engines. We offer valuable advice on the construction of your copy to work for both the user and search engines respectively.
Google Analytics is free to use and enables you and us to understand the performance of your website. We install Google Analytical tracking by default and can provide access and training on request. The software can track anything from the number of visitors, to the duration spent on a particular page and down to demographics of gender, location, device type and much more. All of which is valuable information to understand how users view and navigate your website.
If you're looking for a new website, or your current website needs improving, get in touch as we'd love to help!
