Email marketing is an extremely effective way for connecting with potential customers or clients that you know are already interested in your services. This is because the readers in which the emails are sent to have signed up specifically to receive information by yourselves, therefore you’re not wasting your efforts in approaching 1000’s of people that have no interest in what you have to offer. Consequently marking you as spam.
For many the power of e-mail marketing is often overlooked or ignored and certainly isn’t always used to its full potential. Using a strategy, and tracking conversions enables targeting specific services to appropriate recipients an even more cost effect way in which to maximise your email marketing campaign.
With the likes of Mailchimp and Campaign Monitor, it’s is now easier than ever to link your website to these dedicated emailing services, enabling you to start building reliable data immediately. As well as this, there is easy uploading facilities to upload any data which may have already been collected. The data can be easily segmented if required, again maximising the effectiveness of any e-mail marketing campaign.
Although the code is old-school in that the emails are coded using tables, there is still the ability to produce e-shots that both look amazing and can also be easy to manage. Developing bespoke templates means that we can design the e-shots based on specific requirements without limitation. The easy to use templates enable our clients to manage and send e-shots as and when they wish and as we use web based software, this means that they can be managed from anywhere, as long as there is an internet connection.
For more information on email-marketing or if you wish to start an email-marketing campaign yourself, please get in touch and we’d be happy to help.